What is Branding Guidelines?
Branding guidelines are your colors, type, logo rules, photography direction and voice written down in one place, so anyone can make something that looks like it came from you. Not a 90 page document nobody opens. A practical one, with real examples of the things your team actually makes, and clear answers to the questions that come up every week. You get the document, the asset library behind it, and a walkthrough so handing it to a freelancer or a licensee is a link rather than a phone call.
Branding Guidelines sits under Branding, drawing on Brand Governance and Brand Design.
Who needs Branding Guidelines?
Your brand looks slightly different everywhere it shows up, and you are the only person who notices or cares enough to fix it. You are briefing freelancers and getting back work that needs redoing. Or you are about to license your property and need something a partner can build from. If you are a team of one who makes everything yourself, you probably do not need this yet.
Often paired with
Brand Mark
A distinctive logo built to stand out on a crowded shelf and a busy campaign page.
View application →Email Templates
On-brand, responsive templates your team can reuse for every announcement.
View application →Pitch / Sales Deck
A persuasive deck that gets retailers, investors and partners to say yes.
View application →