Resources
Field notes forlaunching thingspeople want.
Playbooks, breakdowns and hard-won lessons from 50+ funded campaigns, for game makers, toy brands, publishers and anyone betting everything on a launch.
Web & Store Selecting The Perfect Shopify Apps for Your Online Table Top Game Store Shopify apps enable you to accomplish nearly any E-commerce function that your mind can imagine. As someone who sells table top games, what apps should you consider installing in your Shopify Store? After creating E-commerce experiences for other people in the hobby game industry, we have assembled a list of must-have Shopify apps. 5 min read 
Web & Store From idea to online store: the DIY e-commerce playbook Why your hero video has to hook a backer before the headline loads, and how we structure the open to do it. 2 min readMay 2026 Video & 3D Renders before resin: selling a game that doesn't exist yet How photoreal 3D lets you launch a page, run ads and hit stretch goals before manufacturing a single copy. 1 min readApr 2026 Branding Naming a game that survives a crowded shelf A practical filter for picking a name that's ownable, sayable and impossible to forget. 1 min readApr 2026 Web & Store From pledge to repeat buyer: the post-campaign store Turning day-one backers into a catalog audience with a storefront built to convert. 1 min readMar 2026 Crowdfunding A how-to-play video is customer support you make once Teach the rules before launch and watch your inbox go quiet after it. 1 min readMar 2026 Retail What buyers actually want in a line sheet The one-page document that makes wholesale ordering effortless, and gets you reorders. 1 min readFeb 2026 Video & 3D Budgeting a campaign video without guessing How we lock spend early with previz so the expensive frames are always the right ones. 1 min readFeb 2026