This is the material you bring to a category buyer, distributor or broker. The one page they keep, and the longer version you walk through in the meeting. Velocity data, margins, case packs, shelf placement logic, the story of the brand and why it earns the space you are asking for. Most brands pour everything into the package and improvise this part, which is odd, because this is the room where placement is actually decided.
Buyer Pitch Deck & Sell Sheet sits under Branding, drawing on Brand Collateral and Brand Design.
You have a category review coming up, a broker asking for materials, or a first meeting with a regional chain. What you have now is a slide deck built from your website and a spec sheet in Excel. Buyers see dozens of these a month and decide fast, so looking like a brand that has done this before is worth more than it should be.
Panels, claims, allergens, barcodes and dielines prepared to your co-packer's template, not redrawn after rejection.
View application →Hero shots, texture and pour, styled so the product looks like itself on its best day.
View application →Endcaps, shippers, headers and pegboard furniture designed to earn the placement and hold it.
View application →