Buyer Pitch Deck & Sell Sheet

The one-page and the twenty-minute version, built for a category buyer who has eleven other meetings.

Overview

What is Buyer Pitch Deck & Sell Sheet?

Primary Service
Branding
Discipline
Brand Collateral, Brand Design

This is the material you bring to a category buyer, distributor or broker. The one page they keep, and the longer version you walk through in the meeting. Velocity data, margins, case packs, shelf placement logic, the story of the brand and why it earns the space you are asking for. Most brands pour everything into the package and improvise this part, which is odd, because this is the room where placement is actually decided.

Buyer Pitch Deck & Sell Sheet sits under Branding, drawing on Brand Collateral and Brand Design.

Who it’s for

Who needs Buyer Pitch Deck & Sell Sheet?

You have a category review coming up, a broker asking for materials, or a first meeting with a regional chain. What you have now is a slide deck built from your website and a spec sheet in Excel. Buyers see dozens of these a month and decide fast, so looking like a brand that has done this before is worth more than it should be.

Attach rate

Often paired with

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