Menu & Hospitality Collateral

For brands with a physical location. Menus, signage, cups and the printed pieces customers hold.

Overview

What is Menu & Hospitality Collateral?

Primary Service: Branding
Discipline: Brand Collateral, Brand Design

This covers everything printed in a room your customers walk into. Menus, drink lists, table cards, signage, cups, packaging for takeout, uniforms and the small pieces people hold. A menu is a sales document as much as a list, so we think about what you want ordered and lay it out accordingly. We also design for the reality of a busy room, where things get wet, reprinted weekly and read in low light.

Menu & Hospitality Collateral sits under Branding, drawing on Brand Collateral and Brand Design.

Who it’s for

Who needs Menu & Hospitality Collateral?

You have a physical location, or several, and the menu has been updated so many times the design has stopped holding together. Maybe you are opening. Maybe the brand looks sharp online and then guests sit down to something printed at a copy shop. If you are a packaged goods brand with no physical space, this is not the one you need.

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