What is Retailer & Library Sell Sheet?
A sell sheet is the single page a bookstore buyer or acquisitions librarian actually reads before deciding whether to stock you. Cover, blurb, comp titles, specs, ISBN, pricing, availability and why this book fits their shelf. It has to work as a PDF in an email, as a printout in a stack, and as something a sales rep can talk through in ninety seconds.
Retailer & Library Sell Sheet sits under Branding, drawing on Brand Collateral and Brand Design.
Who needs Retailer & Library Sell Sheet?
You are selling into bookstores, libraries or distributors, and right now that pitch happens in the body of an email. Or you have a rep asking for materials and nothing to send them. Libraries in particular have their own criteria, and a sheet that speaks to them is a different document from one aimed at a chain buyer.
Often paired with
Cover Design & Series System
A cover that works at thumbnail and a system that keeps book seven looking like book one without repeating it.
View application →Catalog / Line Sheet
A clean, ordered sheet that makes wholesale ordering effortless for buyers.
View application →Author Platform Site
A site that works across a backlist and a career, not a page rebuilt for every release.
View application →