What is Naming?
Naming is finding the word you will be stuck with. We develop candidates in volume, then narrow them against real criteria: does it survive a domain check, a store search and a conversation with your attorney, and does it still sound right said aloud in three years. You get a screened shortlist with the reasoning behind it, rather than one suggestion presented as the answer.
Naming is one of the disciplines under Branding.
Who needs Naming?
You are starting something and the working title has quietly become the real one. Or you have a name that gets misspelled constantly, tests badly, or is already taken in a category you are moving into. We do not file trademarks, and be careful with anyone who says they do. We screen hard enough that your attorney is not billing you to reject the obvious problems.