What is Author Newsletter / Substack?
An author newsletter is the one channel between you and your readers that nobody can take away. We design the template, the signup path, the welcome sequence and the Substack or platform page itself, so it looks like your books rather than a default theme. We also help work out the rhythm: what goes out between releases so people stay subscribed when there is no news.
Author Newsletter / Substack sits under Experience Design, drawing on Email and Responsive Web.
Who needs Author Newsletter / Substack?
You have readers and no direct way to reach them, so every launch starts from zero with the algorithm. Or you have a list you feel guilty about because you only email when there is a book. The list is how a backlist keeps earning, and it is the difference between a launch week and a launch day.
Often paired with
Author Platform Site
A site that works across a backlist and a career, not a page rebuilt for every release.
View application →Lifecycle Email Campaigns
Automated sequences that turn followers into buyers and buyers into repeat customers.
View application →Cover Design & Series System
A cover that works at thumbnail and a system that keeps book seven looking like book one without repeating it.
View application →