Merch & Licensed Product Design

Product design and packaging that reads as canon rather than as a vendor's interpretation of it.

Overview

What is Merch & Licensed Product Design?

Primary Service: Branding
Discipline: Brand Design, Brand Collateral

Merch design is the product and the packaging: apparel graphics, collectibles, accessories and the artwork that goes on them. The difference between merch that sells and merch that sits is whether it feels like it came from the world or like a vendor guessing at it. We work from your canon, design in real production constraints, and hand over files a manufacturer or licensee can run with. If you are the rights holder, we can build the guide your partners work from too.

Merch & Licensed Product Design sits under Branding, drawing on Brand Design and Brand Collateral.

Who it’s for

Who needs Merch & Licensed Product Design?

You have a property with fans and a merch line that is currently a logo on a black tee. Or you have licensing partners producing things that are technically on brand and somehow still wrong. Fans notice the difference immediately, and merch is one of the few places where a property earns money and affection at the same time.

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