What is Recipe & Usage Hub?
A recipe hub answers the question that decides whether somebody buys your product twice: what do I actually do with this. Recipes, pairings, ratios, substitutions and the basics, organised so people can find them on a phone with their hands covered in flour. It is also the only part of a food brand's site with real organic search potential, because recipe queries are enormous and they bring exactly the person who buys the product.
Recipe & Usage Hub sits under Experience Design, drawing on Responsive Web and Digital Products.
Who needs Recipe & Usage Hub?
You make something people are not sure how to use, or you are competing in a category where the incumbent brand owns the recipes people cook from. Maybe you already have content scattered across Instagram posts nobody can search. Works best when you commit to it, since a hub with six recipes is a page and a hub with sixty is a channel.
Often paired with
Recipe & Usage Video
Short films that show the product in use, sized for where food actually gets discovered.
View application →Food Photography & Styling
Hero shots, texture and pour, styled so the food looks like itself on a good day.
View application →DTC Store & Subscription
A store where reordering takes one tap and the subscription is easier to keep than to cancel.
View application →