What is Recipe & Usage Video?
Short films that show your product being used, cut for the places food gets discovered now. Overhead, close, fast, usually silent-first with captions, and built as a set from a single shoot day rather than one at a time. The point is not to teach cooking. It is to show somebody a thing they could make tonight with the jar they are deciding whether to pick up.
Recipe & Usage Video sits under Rich Media, drawing on Motion Design and Live Action Video.
Who needs Recipe & Usage Video?
You have a product whose appeal is what it becomes rather than what it is. Sauces, mixes, spirits, pantry goods, anything that is an ingredient. Also the right call if your social is all packaging shots and you need something people actually save and send to a friend.
Often paired with
Recipe & Usage Hub
Answers what do I do with this, which is the reason most pantry products get bought twice.
View application →Social Media Ads
Cutdowns sized for every platform and built to earn their ad spend.
View application →Food Photography & Styling
Hero shots, texture and pour, styled so the food looks like itself on a good day.
View application →