What is Motion Design?
Motion design is the graphic layer: titles, lower thirds, kinetic type, UI animation, transitions, infographics and the stings that top and tail a piece. It is the discipline that carries a brand through a video, and the one people notice only when it is missing. We build motion systems rather than one-off animations, so the tenth piece in a campaign looks like the first without being rebuilt from scratch.
Motion Design is one of the disciplines under Rich Media.
Who needs Motion Design?
You have footage that needs explaining, a campaign that needs to look like one campaign, or a brand that lives beautifully in print and falls apart the moment it moves. This is also the discipline that turns one hero video into a month of social content, which is usually where the return is.
What we make with Motion Design
Where motion design does the work.
Crowdfunding Video
The hero film for your campaign, built to hook people in five seconds and carry them to the pledge button.
How-To-Play Video
Teaches the rules quickly, so buyers feel confident and your inbox stays quiet.
Explainer Video
Makes a complicated product make sense in about ninety seconds.
Sizzle Reel
Thirty seconds that show who you are, for trade shows, investors and launches.
Social Media Ads
Cutdowns sized for every platform and built to earn their ad spend.
Logo Animation / Brand Sting
A short mark animation to open every video and sign off every reel.
Press Kit / EPK
One link with all the assets, copy and art that press and creators need to cover you.
TV / Streaming Spot
A broadcast-ready spot that puts your product in front of the right audience.
Audiobook Promo / Sample Reel
A sample that makes people hit play and stay to the end.
Animated Explainer Series
A run of short animations that make hard ideas finally click.
Whiteboard / Motion Lesson
Lessons that hold attention and help people remember what they watched.
Broadcast Graphics Package
A full on-air package so every segment looks like the same show.
Announcement / Reveal Trailer
The first look, built to hook in six seconds and survive being clipped into someone else's video.
Gameplay Trailer & Cutdowns
The one that shows the actual loop, plus every cut and crop the launch needs.
Book Trailer & Audiogram Set
Video and audio clips sized for where books actually get discovered now.
Recipe & Usage Video
Short films that show the product in use, sized for where food actually gets discovered.
Motion Design in the wild
Dungeon Crawler Carl RPG + Unstoppable
Two games, one universe, and one of the largest crowdfunding results tabletop has ever seen.
View case study →Elf Creek Games
A seven-campaign partnership covering the films, the photography, the store and the email behind every launch.
View case study →Bicycle Playing Cards
More than 35 videos, 21 marketing campaigns and a rebuilt how-to-play experience for one of the most recognized names in playing cards.
View case study →