One creative partner across seven launches, instead of four vendors to keep pointed the same way.
Most studios end up with a video company, a photographer, a web developer and somebody who handles the emails, then spend their week keeping four vendors pointed in the same direction. Elf Creek went the other way. Over seven campaigns we became the one creative partner behind their launches, which meant the trailer, the product shots, the store and the emails all came out of the same room. This was never one project. It was a working relationship that had to hold up launch after launch.
The films, the photography, the store and the email, all from one room.
Campaign films for the launches, built from 3D animation, motion design and original sound. Studio photography of components and packaging, shot once and used everywhere: the campaign page, the store, the ads, the press kit. A brand sting that opens everything they publish.
Then the storefront itself, built for a catalog that keeps growing, and the email templates and sends that run around each launch. Because one team held all of it, the store looks like the trailer and the emails look like both. Nobody had to chase that. It just came out that way.