Everyone knows Bicycle. Almost nobody thinks about it.
That is a good problem to have, and a strange one to solve. The job was making a heritage name feel current to people who buy games, not just cards, and doing it across enough content to keep a year of marketing fed. Thirty-five videos is not thirty-five productions. It only works if you build a system first.
35+ videos only works if you build a system first.
Live action and 3D animation across more than 35 videos: the campaign film, the gameplay trailer and cutdowns, and how-to-play videos that teach a game fast enough to close a sale. Original sound across the set, and product photography feeding the campaign page and the store.
On the Experience Design side we rebuilt their how-to-play pages, because somebody who just picked up a deck should be able to find the rules and follow them without giving up halfway.