What is Live Action Video?
Live action is anything shot with a camera rather than built in software. Product in use, people playing, hands opening a box, a founder talking to the lens. It is the footage that proves a thing exists, which matters more than it used to now that everything can be rendered. We handle it end to end: concept, casting, location or studio, shoot, edit and grade. Most of our work mixes live action with animation, so we shoot knowing exactly what is getting composited on top of it later.
Live Action Video is one of the disciplines under Rich Media.
Who needs Live Action Video?
You have something physical and the current footage is a phone propped against a stack of books. Or you need people in the frame, because the product only makes sense once somebody is using it. If the product does not exist yet, 3D is usually the better route until it does, and we will say so rather than shooting a prototype that undersells you.
What we make with Live Action Video
The work that starts with a camera.
Sizzle Reel
Thirty seconds that show who you are, for trade shows, investors and launches.
TV / Streaming Spot
A broadcast-ready spot that puts your product in front of the right audience.
Pour, Sizzle & Texture Film
Slow motion, macro and sound that makes people hungry before they know what it is.
Recipe & Usage Video
Short films that show the product in use, sized for where food actually gets discovered.
Founder & Origin Story Film
The farm, the roastery, the family recipe. The reason someone picks you over the cheaper one.
Live Action Video in the wild
Often paired with
Sound Design
Score, mix, and the half of a video people feel rather than notice.
View discipline →Motion Design
Type, graphics and transitions that make a video feel made rather than assembled.
View discipline →Photography
Studio and lifestyle shooting of real things, made to work everywhere.
View discipline →