What is Founder & Origin Story Film?
The film about where it comes from. The farm, the roastery, the kitchen, the grandmother's recipe, the reason somebody started this instead of doing something easier. Shot on location with real people rather than actors, because the whole value of this piece is that it cannot be faked. It runs on your site, in retailer pitches, at trade shows and in the ads that need to do more than show a product.
Founder & Origin Story Film sits under Rich Media, drawing on Live Action Video and Sound Design.
Who needs Founder & Origin Story Film?
You have a genuine story and a category full of brands that do not. Sourcing, process, family, place. This is the piece that justifies a premium price, and it is usually the one that gets a buyer to remember you a week after the meeting. Skip it if the honest answer is that you found a co-packer and picked a nice label.
Often paired with
Brand Mark
A logo that still looks like you at thumbnail size, on a box, and stitched onto a hat.
View application →Buyer Pitch Deck & Sell Sheet
The one-pager and the full version, made for a buyer who has eleven other meetings today.
View application →Food Photography & Styling
Hero shots, texture and pour, styled so the food looks like itself on a good day.
View application →