What is Logo Animation / Brand Sting?
A brand sting is the short animation that opens your videos and signs off your reels, with the sound design that makes it stick. Two or three seconds, usually, plus a few variants for different lengths and contexts. Done well, it is the cheapest brand recognition you can buy, because it appears at the front of everything you will ever publish. Done as an afterthought, it is a logo that fades in.
Logo Animation / Brand Sting sits under Rich Media, drawing on Motion Design, Sound Design and Brand Design.
Who needs Logo Animation / Brand Sting?
You publish video regularly and every piece starts and ends slightly differently. Or you are building out a content program and want the pieces to feel like a set. It is a small project with an unusually long tail, since you will use it hundreds of times. If you publish video twice a year, it can wait.
Often paired with
Branding Guidelines
Colors, type and rules in one tidy system so every asset looks like it belongs to you.
View application →Sizzle Reel
A high-energy brand film that captures who you are in thirty seconds, for shows, investors and launches.
View application →Explainer Video
Make a complex product instantly make sense: clear, charming and impossible to misunderstand.
View application →