What is Social Media Ads?
Ad creative is the set of cutdowns, statics and variants that run across Meta, TikTok, YouTube and wherever else you are buying. Multiple hooks, multiple lengths, vertical and square, built as a system so your media buyer has something to test rather than one video with nothing to compare it against. Creative is the biggest lever in paid social by a wide margin, and running one asset is the most common reason campaigns stall.
Social Media Ads sits under Rich Media, drawing on Motion Design and Photography.
Who needs Social Media Ads?
You are spending on paid social and feeding it whatever assets exist. Or costs are climbing because the same creative has been running for months. This works best alongside a campaign or a launch where there is a real budget behind it. If you are not running paid media yet, organic content is a different brief.
Often paired with
Lifestyle Photography
Your product in the wild: real moments that sell the experience customers are buying.
View application →Crowdfunding Video
The hero film for your campaign page: built to hook in five seconds and carry viewers to the pledge button.
View application →Explainer Video
Make a complex product instantly make sense: clear, charming and impossible to misunderstand.
View application →