What is Gameplay Trailer & Cutdowns?
The gameplay trailer is the one that shows the actual loop, aimed at the player who already knows the game exists and wants to know what they will be doing. Less mystery, more clarity. The cutdowns are everything else the beat needs: the fifteen and thirty second ad versions, the vertical cuts, the store page loop and the pieces creators can clip. Built from one edit so the whole beat feels like one thing.
Gameplay Trailer & Cutdowns sits under Rich Media, drawing on Motion Design and Sound Design.
Who needs Gameplay Trailer & Cutdowns?
You are past the announcement and heading into a launch, a Next Fest or an Early Access push, and you need to convert interest into wishlists. Or your ad campaign is running one asset in one aspect ratio. The cutdowns usually matter more than the hero cut, because they are where the media spend goes.
Often paired with
Announcement / Reveal Trailer
The first look. Built to hook in six seconds and to survive being embedded in someone else's video.
View application →Steam Page & Capsule Art
The capsule set, page layout and screenshots, built to read at every size Valve crops you to.
View application →Social Media Ads
Scroll-stopping cutdowns sized for every platform, built to drive demand at the right cost.
View application →