Every rules question a backer asks is a question a good how-to-play video already answered. Make it once, answer it forever.
A clear how-to-play does double duty: it sells the experience on the campaign page and it deflects the support tickets that would otherwise flood your inbox after fulfillment.
We Make Treasure is a launch studio for game makers, toy brands, publishers and creators betting everything on a launch. We make the videos, graphics, 3D and sites that make people want your thing — the assets behind 50+ funded campaigns across tabletop, toys, books and entertainment.
Web & Store Selecting The Perfect Shopify Apps for Your Online Table Top Game Store Shopify apps enable you to accomplish nearly any E-commerce function that your mind can imagine. As someone who sells table top games, what apps should you consider installing in your Shopify Store? After creating E-commerce experiences for other people in the hobby game industry, we have assembled a list of must-have Shopify apps. 5 min read 
Web & Store From idea to online store: the DIY e-commerce playbook Why your hero video has to hook a backer before the headline loads, and how we structure the open to do it. 2 min readMay 2026 Video & 3D Renders before resin: selling a game that doesn't exist yet How photoreal 3D lets you launch a page, run ads and hit stretch goals before manufacturing a single copy. 1 min readApr 2026 