We Make Treasure
Author

We Make Treasure

Studio

We Make Treasure is a launch studio for game makers, toy brands, publishers and creators betting everything on a launch. We make the videos, graphics, 3D and sites that make people want your thing: the assets behind 50+ funded campaigns across tabletop, toys, books and entertainment.

20 pieces
News

Articles

We Make Teasers is now We Make Treasure Announcement We Make Teasers is now We Make Treasure The studio that started by making campaign teasers has a new name to match the work it does now. May 20261 min read Tampa gains a full-service creative studio for game makers Press Tampa gains a full-service creative studio for game makers Local coverage of our expansion into branding, web and the full launch toolkit. Apr 20262 min read 50+ funded campaigns and counting Milestone 50+ funded campaigns and counting A look back at the launches our team has helped get across the line. Mar 20262 min read Behind the Dungeon Crawler Carl RPG teaser Launch Behind the Dungeon Crawler Carl RPG teaser How a 3D teaser helped a BackerKit campaign raise over $5M. Feb 20264 min read We joined GAMA as a production member Studio We joined GAMA as a production member Doubling down on our commitment to the tabletop community. Jan 20262 min read Catch us at PAX Unplugged Event Catch us at PAX Unplugged Where to find the team on the convention floor this winter. Dec 20251 min read Forks by Bicycle: a how-to-play that traveled Launch Forks by Bicycle: a how-to-play that traveled A preschool-friendly card game spot built to scale into national retail. Nov 20252 min read Our clients have now raised over $40M Milestone Our clients have now raised over $40M A number we are absurdly proud to have helped make happen. Oct 20252 min read Featured: the renders behind a sold-out launch Press Featured: the renders behind a sold-out launch A trade feature on how pre-manufacture 3D drove a campaign page. Sep 20253 min read Welcoming new faces to the team Studio Welcoming new faces to the team Fresh talent across 3D, motion and brand. The bench keeps getting deeper. Aug 20251 min read Return of the Living Dead TTRPG teaser drops Launch Return of the Living Dead TTRPG teaser drops A cult-horror tabletop teaser for Evil Genius Games goes live. Jul 20252 min read See us at Gen Con Event See us at Gen Con Booth details and how to grab time with the team at the big one. Jun 20251 min read
Resources

Field notes

Web & Store article image Web & Store Selecting The Perfect Shopify Apps for Your Online Table Top Game Store Shopify apps enable you to accomplish nearly any E-commerce function that your mind can imagine. As someone who sells table top games, what apps should you consider installing in your Shopify Store? After creating E-commerce experiences for other people in the hobby game industry, we have assembled a list of must-have Shopify apps. 5 min read Web & Store article image Web & Store From idea to online store: the DIY e-commerce playbook Why your hero video has to hook a backer before the headline loads, and how we structure the open to do it. 2 min readMay 2026 Video & 3D article image Video & 3D Renders before resin: selling a game that doesn't exist yet How photoreal 3D lets you launch a page, run ads and hit stretch goals before manufacturing a single copy. 1 min readApr 2026 Branding article image Branding Naming a game that survives a crowded shelf A practical filter for picking a name that's ownable, sayable and impossible to forget. 1 min readApr 2026 Web & Store article image Web & Store From pledge to repeat buyer: the post-campaign store Turning day-one backers into a catalog audience with a storefront built to convert. 1 min readMar 2026 Crowdfunding article image Crowdfunding A how-to-play video is customer support you make once Teach the rules before launch and watch your inbox go quiet after it. 1 min readMar 2026 Retail article image Retail What buyers actually want in a line sheet The one-page document that makes wholesale ordering effortless, and gets you reorders. 1 min readFeb 2026 Video & 3D article image Video & 3D Budgeting a campaign video without guessing How we lock spend early with previz so the expensive frames are always the right ones. 1 min readFeb 2026