Branding

Naming a game that survives a crowded shelf

We Make TreasureTabletop & Hobby Games1 min read

A great name does three jobs at once: it's ownable, it's sayable, and it's impossible to forget. Most names manage one.

The three-part filter

  • Ownable: a clear trademark path and an available .com.
  • Sayable: a stranger can repeat it after hearing it once.
  • Unforgettable: it earns a second look on a shelf of a hundred boxes.

Run every candidate through all three. The ones that pass are rare, and worth the search.

We Make Treasure
About the authorWe Make TreasureStudio

We Make Treasure is a launch studio for game makers, toy brands, publishers and creators betting everything on a launch. We make the videos, graphics, 3D and sites that make people want your thing — the assets behind 50+ funded campaigns across tabletop, toys, books and entertainment.

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