A great name does three jobs at once: it's ownable, it's sayable, and it's impossible to forget. Most names manage one.
The three-part filter
- Ownable: a clear trademark path and an available .com.
- Sayable: a stranger can repeat it after hearing it once.
- Unforgettable: it earns a second look on a shelf of a hundred boxes.
Run every candidate through all three. The ones that pass are rare, and worth the search.
