Your campaign ends with thousands of people who already love your thing. A storefront is how you keep selling to them.
Design for the second purchase
Backers are the warmest audience you will ever have. The store should make the next order effortless: bundles, restocks and expansions front and center.
- Carry the campaign brand straight into the storefront so it feels familiar.
- Lead with bundles that raise average order value without a discount war.
- Capture email at checkout so every launch after this one starts warm.
