An AR experience puts your product into somebody's room through their phone camera. Scale checks before buying, a character that appears off the packaging, a collectible that animates when you point at it. We build web-based AR most of the time, so there is no app to install and a QR code on the box is enough. The design question is always what it adds, because AR that exists to be AR gets opened once.
AR Experience sits under Experience Design, drawing on App & Mobile and 3D Rendering.
You have a product where size is hard to judge online, or packaging that could do more than sit in a cupboard. Maybe you want something in the box that extends the toy past the unboxing. This works best when there is a genuine reason, like seeing a figure at true scale, and poorly when it is a feature looking for a purpose.
Photoreal renders of your product before it physically exists: perfect for ads, pages and listings.
View application →An interactive 360° viewer that lets shoppers inspect every angle before buying.
View application →Shelf-ready box design with production-perfect dielines your manufacturer will love.
View application →