AR Experience

An augmented-reality experience that brings the toy to life off the shelf.

Overview

What is AR Experience?

Primary Service
Experience Design
Discipline
App & Mobile, 3D Rendering

An AR experience puts your product into somebody's room through their phone camera. Scale checks before buying, a character that appears off the packaging, a collectible that animates when you point at it. We build web-based AR most of the time, so there is no app to install and a QR code on the box is enough. The design question is always what it adds, because AR that exists to be AR gets opened once.

AR Experience sits under Experience Design, drawing on App & Mobile and 3D Rendering.

Who it’s for

Who needs AR Experience?

You have a product where size is hard to judge online, or packaging that could do more than sit in a cupboard. Maybe you want something in the box that extends the toy past the unboxing. This works best when there is a genuine reason, like seeing a figure at true scale, and poorly when it is a feature looking for a purpose.

Attach rate

Often paired with

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