What is Convention & Experiential Activation?
An activation is the physical presence your property takes to a convention, festival or event. Booth, signage, wayfinding, staff wardrobe, handouts, and the photo moment that puts your world in a few thousand feeds by Sunday. We design for the specific floor plan and the crowd flow around it, then produce files your fabricator can build from. The goal is a space people queue for, not a space they walk past.
Convention & Experiential Activation sits under Branding, drawing on Brand Collateral and Brand Design.
Who needs Convention & Experiential Activation?
You have a property and a show on the calendar, and the presence needs to feel like the world rather than like a trade booth with art on it. Maybe you are launching, maybe you are keeping a fandom warm between releases. Conventions are one of the few places your audience shows up in person, which makes the photographable moment worth more than the square footage.
Often paired with
Conference Booth Design
A booth that pulls foot traffic and makes your product the one people photograph.
View application →Franchise Identity & Title Treatment
The mark and type system for a property, drawn to work at billboard scale and as a streaming tile.
View application →Merch & Licensed Product Design
Product design and packaging that reads as canon rather than as a vendor's interpretation of it.
View application →